at.Pointe · Personal profile
Sebastian
Bachmann.
Business leadership, founder work and digital-product development.
My work spans regional operations, market entry, commercial transformation, EV readiness, aftersales and software ventures. Automotive is where much of my operating experience comes from, especially where strategy, execution and complex operating change need to meet.
The person behind the work
From running operations to building businesses.
I started in service operations and customer care, then moved into spare parts, aftersales, EV and transformation work across Volkswagen Group, McLaren and Piaggio. Today I also work with founders, investors and technology partners.
Founder and startup work
Startups and growth businesses supported.†
Hands-on work with founders.
Since 2022, I have worked with founders on building viable businesses through structured cross-industry founder coaching, financing preparation, market entry and operating setup.
Digital products and ventures
The business behind the software.
Product and venture roles where the commercial model, the operating process and the software had to be designed together.
at.Pointe
Transformation advisory and execution platform with senior practitioners and specialists.
Rippl Solutions / Omni.Lynk
Product vision, commercial strategy, pricing, GTM, partner models and translating importer and dealer processes into product requirements.
Founder work
Commercial viability, financial planning, financing preparation and market-entry foundations.
Market and product work · Provisional counts
Market entry and product launches.
Selected work
What the experience looks like in practice.
Anonymised case derivatives from operating roles, advisory mandates and venture work.
A launch model the business could operate
Retail and aftersales roles, facilities, volume ramp-up, pricing, inventory and supply-chain choices for a luxury EV entrant.
EV readiness beyond the vehicle
EV readiness across a multi-brand environment, covering high-voltage capability, batteries, repair standards, spare parts, logistics, customer care, partners and the economics of the operating model.
From a product to its route to market
Regional EV and used-vehicle distribution plus an electric two-wheel platform covering pilot markets, partners, network economics, stock and last mile.
Decisions under financial and operating pressure
Rapid diagnostic across margin, inventory, compliance and governance, followed by stabilisation measures, scenarios and decision gates.
Pricing that connects the whole value chain
Market references, landed-cost analysis, pricing logic and margin allocation across manufacturer, importer and retail.
Improve the business customers actually experience
Repair and service processes, team responsibilities, warehousing, retailer support and regional market steering across separate assignments.
Make stock, capacity and service fit together
Warehouse and depot options, stock policy, logistics partners, supply processes and financial implications of network decisions.
Connect processes across existing systems
Manufacturer, importer and retail processes, data ownership, system interfaces, requirements and technology-partner coordination across transformation programmes.
Give strategy a management routine
Balanced Scorecard and objective-setting work connecting strategy, responsibilities, measures, review routines and adoption, turning transformation priorities into a management routine.
Turn market potential into operating priorities
Importer operating reviews and a separate luxury network-expansion assignment covering demand, dealer economics, facilities, stock and commercial policies.
Prepare a network for a different way of selling
Agency-model readiness, retailer economics, transition scenarios and localisation of a wider retail strategy.
Test the business before the investment
Commercial and operational diligence covering market assumptions, management capability, scalability, margin levers and execution readiness.
From an idea to an operating business
Business-model validation, pricing, cash planning, market entry, funding preparation and operating setup across founder and venture work.
Build the proposition and the delivery model
EV-importer investment and white-label EV distribution work covering demand, partners, pricing, service and operating readiness.
Build the ability to deliver without me
Consultant development, founder coaching and joint dealer-performance work connected to practical decisions and operating tools.
Private-review case derivatives. Public wording and client identification require approval.
Operating record
Commercial outcomes from an operating role.
Results delivered with direct P&L or operating responsibility, not from external advice alone.
Career and milestones
The route here.
Seventeen years inside OEM, importer and retail organisations before at.Pointe, then advisory, execution and venture work built on that operating base.
Dipl.-Ing. Economic Engineering
Aftersales and Customer Care
Service concepts, spare parts, EV-related operating work, group strategy and PMO
Aftersales, parts, network and transformation management
Head of Aftersales, Service, Spare Parts and Network
Strategy, operations, network and business development
Advisory, execution, digital products and venture work
Speaking
Keynotes delivered†
Keynotes, workshops and working sessions.
Automotive transformation, market entry, commercial models and the practical economics of building a business.
Ways of working together
Bring the situation. We can agree the role.
For CEOs, management teams and executive-search partners.
For business owners and management teams.
For founders.
For investors, boards and commercial partners.
Contact
What are you trying to make happen?
Send me the situation, the outcome you need and your timing.
Case 01
Market-entry operating model
Luxury EV market-entry work connecting retail, aftersales, facilities, volume ramp-up, pricing, inventory, supply chain and governance.
The integrated strategy and business cases received board approval, with implementation work following.
Case 02
EV readiness and operating transformation
Multi-brand EV readiness work in China across high-voltage capability, battery handling, repair standards, spare parts, service logistics, partner setup, customer care and the aftersales economics required to support the rollout.
The work defined a stronger operating model and clearer responsibilities across group, brand, importer, dealer and partner layers, helping turn electrification from a vehicle topic into an execution topic.
Case 04
Board-level turnaround and value protection
Rapid diagnostic across performance, inventory, compliance and governance, followed by stabilisation measures and decision gates.
Immediate risk and exposure were contained and the board received a prioritised recovery path.
Case 08
Systems, data and integration
Transformation work linking manufacturer, importer and retail processes, including data ownership, interfaces, requirements, governance and technology partners.
A clearer integration model for fragmented system environments, with practical guidance on how operating change should be translated into system and governance decisions.
Case 12
Commercial and operational due diligence
Automotive investment diligence covering market assumptions, management capability, structural risk, scalability and margin levers.
An investability view and post-acquisition operating roadmap.
Case 13
Founder and venture build-up
Business-model validation, pricing, liquidity, market entry, funding preparation, governance and operating setup.
Clearer business foundations, decision routines and execution plans appropriate to the venture stage.