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at.Pointe

We deliver solutions for complex challenges.

at.Pointe helps partners to drive growth across developed and emerging markets. We enhance capitalisation, structure, and efficiency in mature regions, while enabling market entry and execution in underdeveloped territories. We define and build entire value streams—from strategy to shelf. Our hands-on approach, local networks, and data-driven insights turn complexity into commercial opportunity.

What We Do

Analytics, review & research

Assessments and empowering insights.

Comprehensive assessments to support strategic decisions, core business reimagination, and value chain optimization, covering market trends and competitor analytics, efficiency and process reviews, customer satisfaction scoring and comprehensive risk assessments.

Consulting & Advisory

Expertise for a thriving ecosystem.

Our cross industry advisory services from public sectors, supporting economic development, infrastructure, management, governance, to private industries covering strategy, digital, analytics, operation, and organizational transformation from assessments to roll-out.

Development

Supporting excellence and change makers.

High-quality, tailored training programs for importers, wholesalers, dealers, and management professionals in the automotive industry. Our expertise covers key areas such as retail, efficiency, management, EV and specialized agent training.

10

Global location

13

Leadership & core panel

26

Years average expertise

+

extended panel covering all major industries

Book a call with one of our top consultants

Take your performance to the next level! Optimize opportunities, amplify your prospects. Engage with our expert team for a voyage from pioneering market-centric ideas to impeccable implementation, turning every piece of knowledge into substantial outcomes every step of the way.

Join forces with us and propel your business beyond the ordinary. Minimize uncertainties and exploit growth possibilities to their fullest extent. Our partnership paves the way for strategic ingenuities that blossom into perfect execution, crafting a path where every insight is metamorphosed into formidable achievements at every significant juncture.






    Clients

    Helping clients to stay ahead of the curve

    10

    Global location

    13

    Leadership & core panel

    26

    Years average expertise

    +

    extended panel covering all major industries

    What Our Clients Say

    How can we help you?

    Contact us or find out more about our services.





      Clients

      Translating ambitions into scalable action.

      80%

      Accelerating target attainment through faster time to market

      30%

      Adding 30% more sales with higher lead conversion

      38%

      Achieving better margins through faster retail ROI and profitability

      40%

      Securing better NPS with unified journeys and ecosystems

      Leadership

      Meet the team to take you there.

      Lean & focused structure, Hands-on mentality, Versatile expertise, Granular industry experience.

      Sebastian

      Managing Director

      Patricia

      Managing Partner

      Norman

      Principal Automotive

      Klaus

      Principal Automotive

      Anand

      Partner India

      David

      Lead Client Engagement

      OUR PANEL

      Senior leadership, multi-disciplinary, visionary

      at.Pointe’s consultants are working through a panel of cross-functional team members, to ensure substantial benefits above traditional consulting arrangements and to fully utilize the team’s expertise. Our team of partners are safeguarding consistency and depth of our engagements from a holistic perspective to ensure every aspect of the business has been aligned. Through the panel, we bring the power of the entire firm to our clients.

      Consultants

      Expertise, versatile, cross-functional, hands-on

      As business leaders in their fields, our consultants have first-hand experience of the challenges in the industry. We work with a spirit of ownership and always put the client first. Driving in-depth expertise, broad insights, and granular analytics, turning transformation and advice into VALUE. Our consultants help to get – and stay – ahead, transform, improve and succeed though any challenges you face.

      Locations

      Headquartered in Singapore & local where you are.

      Singapore, Australia, Indonesia, India, Malaysia, Korea, Philippines, Thailand, Vietnam, UAE, Germany, United Kingdom

      Headquartered in Singapore, we are a trusted partner across multiple countries, offering tailored solutions to navigate the diverse landscapes of the automotive industry. We have established our presence in multiple countries across the globe, serving as trusted partner in the automotive industry. Through our representations, we bring expertise and solutions to the forefront of automotive innovation.

      Backed by Experience

      Where Strategy Meets the Street

      Real-world experience delivering retail, network, and omnichannel success across global markets.

      Global Retail and Value Chain Strategy

      Developed the full go-to-market and retail operations strategy — including pricing models, network design, supply chain setup, and retail integration. Delivered actionable business cases, market scenarios, and margin structures to guide confident launch decisions and long-term scalability.

      Global Retail Innovation & Market Activation

      Led retail journey design across formats and channels, backed by global market exploitation programs. Delivered roll-out ready work packages, clustered under strategic themes and visualized in a target market picture — forming the foundation for resource planning and business case validation.

      Strategy Blueprint for EV Market Leadership in China

      Delivered a harmonized, company-wide strategy across operations, after sales, and sustainability — including HV battery repair, recycling, and revenue innovation. Combined deep market analysis with GAP assessments to define actionable plans, business models, and a strategic compendium for execution in a high-impact global market.

      Future-Proof Network Strategy & Profit Architecture (Korea)

      Assessed and optimized dealer network structures, operational KPIs, and commercial terms to develop a scalable, market-aligned 5-year network plan. Delivered a clear retail development roadmap including profitability modeling, facility planning, contractual alignment, and volume forecasting — ensuring sustainable growth and distributor-dealer integration.

      Integrated Sales Journeys & Omnichannel Enablement (Korea)

      Defined tailored sales funnels and engagement processes across OEM, importer, and dealer levels — fully embedded into retail platforms. Delivered a seamless, omnichannel customer journey aligned with national ecosystem requirements and operational excellence.

      Precission. Aututomotive. Delivered

      We translate ambition into action — architecting omnichannel journeys, scalable networks, and intelligent ecosystems from GTM to after sales, powered by strategy and local expertise.

      We’ve built GTM strategies, dealer networks, and customer journeys for brands operating at scale — and those just starting out.