A connected ecosystem of consulting, digital platforms, and immersive experiences — built to turn vision into measurable performance.
Markets evolve. Customer expectations rise.
The challenge for every automotive brand is not simply to digitize — but to connect strategy, systems, and people across the entire value chain.
At at.Pointe, we combine consulting experience, proven playbooks, and digital technology to help OEMs, importers, and dealer networks transform with precision and scale.
Our approach connects every part of the business — from the first click to lasting loyalty.
Our Digitization Framework
Transformation is not a single initiative — it’s a journey. Transformation happens when consulting expertise, digital systems, and experience design come together. That’s why our ecosystem is built around three pillars that connect insight to execution:
1. Consulting Backbone — Expertise in Motion
Transformation begins with experience. Our consulting backbone is built on decades of operational leadership across OEMs, importers, and dealer networks. It provides the frameworks, governance, and execution tools that make transformation practical and repeatable.
We help clients to Design customer journeys and network operations that balance efficiency with brand experience, Establish governance and KPI systems for consistent delivery and transparency, Translate transformation programs into execution-ready playbooks and reporting structures.
Outcome: Strategy that moves beyond planning — turning intent into measurable performance.
2. OmniChannel Digital Platform — The Digital Backbone for Growth
This is our modular SaaS ecosystem that connects importer, dealer, and customer operations into one seamless flow.
It transforms how sales, service, logistics, and customer engagement work together — turning fragmented processes into connected journeys.
Core Modules: Sales & Marketing Assist: Capture, qualify, and convert leads with full visibility across channels, Service & Repair Assist: Create transparent, data-driven aftersales experiences that boost retention, Operations & Logistics Assist: Manage vehicle orders, inventory, and delivery in real time, Customer & Loyalty Assist: Engage, reward, and retain customers through personalized experiences.
Our Solution adapts to every stage of growth — from single-market pilots to global retail ecosystems — ensuring transparency, speed, and control at every step. Outcome: A scalable digital backbone that connects strategy to everyday performance.
3. HeroShow XR Visualization — Experience in Action
Digitization should inspire, not just inform. HeroShow brings products, features, and stories to life through immersive visualization and training — extending the digital journey into emotional engagement. Used by global brands to launch, train, and engage.
HeroShow enables Pre-launch product visualization: Showcase vehicles not yet available in showrooms, Customer immersion: Let buyers experience design, features, and performance in context, Training & storytelling: Equip retail teams to communicate brand and product DNA with impact.
Outcome: A powerful experience layer that drives engagement, learning, and loyalty.
Transformation by Design — Sustained by Data
Each pillar strengthens the next:
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Consulting defines the blueprint.
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OmniChannel SaaS builds the system.
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HeroShow brings it to life.
Together, they form the digital backbone of modern automotive retail — helping brands operate faster, serve better, and grow smarter. Our projects combine consulting insight, data analytics, and system integration to deliver tangible outcomes. We design for real-world execution — where every process, platform, and person is aligned toward measurable impact.
Whether you’re reimagining customer experience, standardizing network operations, or scaling across new markets, our ecosystem ensures your transformation is designed to last.