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at.Pointe OmniChannel Consulting

Bridging STRATEGY and SYSTEMS — delivering end-to-end omnichannel performance across OEMs, importers, and dealers.

Retail transformation too often stalls: Automotive leaders face accelerating change across every dimension of the value chain; complex OEM–importer–dealer structures, siloed systems, and slow change block progress. At the same time, disruptive shifts — from digital-first customer journeys to EV, mobility, loyalty, and service expectations — are reshaping the landscape. This shift requires exhaustive transformation from OEM oversight to dealer agility to customer loyalty — we can help to make retail seamless. at.Pointe builds on global consulting experience, extended through SaaS, we connect OEM oversight, dealer performance, and customer engagement into one seamless system.

We bridge the gap between what the market demands and what organizations can deliver — with proven playbooks and scalable solutions, built to turn complexity into clarity and deliver results that align with real market needs.

at.Pointe is a boutique consulting and solutions firm empowering the automotive industry to transform with precision and impact. With decades of frontline experience across OEMs, importers, and dealer networks, we deliver future-ready strategies, modular transformation programs, and execution-powered solutions—both through consulting and technology. Our services combine deep market expertise with white-labeled consulting toolkits and SaaS omnichannl-agnostic platforms that enable seamless journeys, operational efficiency, and measurable retail performance. We help organizations anticipate change, unlock operational excellence, and drive innovation—through proven methods, embedded solutions, and execution in over 30 markets worldwide.

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    5.250

    Scouted Trend Inspirations

    660

    Executives Engaged

    224

    Innovation Opportunities Developed

    40

    Importers Collaborated

    From Journeys to Solutions, From Solutions to Scale – Omnichannel verticals

    Align

    STRATEGY

    Blueprints and roadmaps that guide OEMs and dealers toward clear, executable omnichannel transformation.

    Define where to play and how to win.

    Refine

    JOURNEY

    Designing and executing seamless sales, service, ownership, and loyalty journeys — enabled by modular SaaS and guided by playbooks.

    Design and deliver seamless customer experiences.

    EQUIP

    RETAIL ENABLEMENT

    Optimizing dealer processes, performance management, and training — ensuring network agility and consistent execution.

    Equip dealers to perform with consistency and agility.

    CONTROL

    GOVERNANCE

    OEM oversight through governance frameworks, KPI reporting, and real-time retail transparency across markets.

    Give OEMs full visibility and control.

    Anticipate

    FUTURE PROOFING

    Preparing for EV, agency models, and emerging mobility — combining strategic foresight with digital tools to stay ahead.

    Anticipate change and stay ahead of disruption.

    From OEM oversight to dealer agility to customer loyalty — we make retail seamless.

    Partner with us to reshape how brands engage — reimagining every touchpoint to transform sales, service, ownership, and beyond into a connected ecosystem that defines the future of automotive retail.






      Making Omnichannel Real

      CONSULTING

      Our consulting heritage ensures market-driven strategies that don’t just look good on paper — they deliver. We design journeys and operating models that improve efficiency, optimize financial performance, and elevate customer experience. By aligning OEM, importer, and dealer networks with clear frameworks, we turn complex ecosystems into engines of measurable growth.

      From strategy to execution, we secure future-ready value.

      DIGITIZATION

      A solution that enables a 360° omnichannel journey — fully system-agnostic and designed to integrate across sales, service, ownership, and loyalty. Delivering personalized, data-driven experiences across digital and physical touchpoints. We empower OEMs and dealers to scale faster, engage smarter, and operate more efficiently without heavy IT lift.

      Powering Seamless Journeys Across Every Touchpoint.

      XR/ VR

      Our XR solutions bring vehicles and brands to life — whether it’s showcasing models in ultra-realistic detail, powering interactive test drives, or delivering memorable brand launches. Scalable, sustainable, and portable, we create immersive experiences that cut through traditional limitations, turning every customer interaction into an emotional, shareable moment.

      Immersive experiences that redefine automotive retail.

      LOYALTY

      We reimagine loyalty through gamified promotions, digital stamps, and subscription models that reward both everyday purchases and premium engagements. Built for scalability across markets, it connects customers to brands with engaging, repeatable interactions — boosting retention, frequency, and lifetime value far beyond traditional loyalty programs.

      Turning everyday transactions into lasting relationships.

      Retail at a Crossroad — Turning Disruption into Advantage by Aligning Market Drivers with Executable Transformation.

      Retail transformation too often stalls — slowed by complex OEM–importer–dealer structures, siloed systems, and legacy processes. At the same time, disruptive shifts in digital journeys, EV, mobility, loyalty, and service are reshaping the landscape. We respond with structured transformation frameworks combined with a modular SaaS approach — enabling faster execution, reduced risk, and results that align with OEM, importer, and dealer priorities. By bridging the gap between market demands and organizational delivery, our proven playbooks and scalable solutions turn complexity into clarity and make transformation executable.

      Evolving Customer

      Customers demand seamless, digital-first, and personalized journeys across online and offline touchpoints. 80%+ of car buyers start their journey online — but still expect seamless offline integration.

      WE BRING: Journey design playbooks, ownership app, and omnichannel customer engagement frameworks.

      Digital Acceleration

      AI, data, and SaaS enable orchestration of integrated customer experiences at speed and scale. 70% of OEMs increased digital retail budgets post-COVID to meet new buyer behaviors.

      WE BRING: Modular SaaS stack, agile rollout methodology, and API-first integration.

      Competitive Pressure

      EV disruptors and digital-first OEMs raise the bar with direct-to-consumer and agile retail models.EV disruptors dominate new growth — setting direct-to-consumer benchmarks.

      WE BRING: Proven frameworks from premium brand projects, accelerating time-to-market with reduced risk.

      Performance needs

      Pressure on margins and costs drives the need for streamlined processes, higher lead conversion, and new revenue streams. Dealer margins down ~30% in the last decade; efficiency now critical to survival.

      WE BRING: Funnel optimization, service efficiency modules, and integrated reporting to drive measurable impact.

      Transparency of Operations

      60% of OEM leaders cite “lack of visibility into dealer operations” as a top barrier to growth. End-to-end visibility into performance, customer journeys, and data, enabling control, compliance, and consistency.

      WE BRING: Governance frameworks, dashboards, and KPI-driven reporting for full transparency.

      Market

      Shifts

      EV transition, agency models, and data privacy rules force to rethink engagement and ownership structures. By 2030, 50%+ of global sales expected to shift to EVs and new distribution models.

      WE BRING:EV-ready customer journeys, data compliance frameworks, and loyalty program design.

      Realizing Change - Making Omnichannel Real

      26

      Years Average Expertise

      20

      OEM Key Notes Presented - Globally

      20+

      Years Coaching Expertise

      +

      extended panel covering all major industries

      Translating ambitions into scalable action.

      80%

      Accelerating target attainment through faster time to market

      30%

      Adding 30% more sales with higher lead conversion

      38%

      Achieving better margins through faster retail ROI and profitability

      40%

      Securing better NPS with unified journeys and ecosystems

      Precission. Aututomotive. Delivered

      We translate ambition into action — architecting omnichannel journeys, scalable networks, and intelligent ecosystems from GTM to after sales, powered by strategy and local expertise.

      We’ve built GTM strategies, dealer networks, and customer journeys for brands operating at scale — and those just starting out.