Driving the Future of Automotive Retail.
Transforming challenges into opportunities with tailored automotive solutions.
Redefining Automotive Journeys for Tomorrow’s Customers
Customer journey, Retail transformation, Automotive innovation
Retail is where brand promises are tested — and where loyalty is won or lost. In a world of shifting consumer expectations, new mobility patterns, and digital acceleration, innovation in automotive retail is no longer optional. It’s a strategic imperative. At.Pointe’s Retail Innovation approach helps brands reimagine the way they connect, engage, and transact with customers — across every touchpoint and in every channel.
What We Do
Anticipating change
From Future Talk to Practical Change
Retail Innovation is a forward-facing capability designed to anticipate change, embrace emerging models, and translate vision into operational reality. While it shares DNA with our Future Proofing approach, it drills deeper into the physical and digital aspects of retail, creating executable interventions that reshape how automotive brands deliver value to customers — today and tomorrow.
Journey design, Omnichannel, Retail concepts
Driving Change
Designing What’s Next in Automotive.
Our work is anchored in transformation — not in theory, but in structured innovation workstreams that shape and define new retail possibilities. We engage with OEMs, importers, and dealer groups to redesign the entire retail ecosystem: from immersive store formats and data-driven sales journeys to integrated aftersales and touchpoint orchestration. Every output is grounded in business logic, driven by customer insights, and packaged for execution.
Experience design, Retail innovation, Automotive CX
Result focussed
Agile, Modular, and Market-Ready
Built around our bespoke Playbook, our methodology is modular and adaptive, making it suitable for markets at any maturity stage. We begin by setting a clear hypothesis portfolio aligned with stakeholder goals. From there, we explore innovation opportunities using proprietary tools and co-create a roadmap of high-impact interventions. These are then bundled into modules, translated into business cases, and visualized through a “Target Picture” — your strategic blueprint for retail transformation.
Market Playbook, Hypothesis-driven design, Market roadmap
Innovation - Translated
From Hypothesis to Implementation
We start by aligning on the right guardrails and defining the scope. Through structured exploration and market immersion, we shape hypotheses and innovation fields that matter. Concepts are developed and prioritized in agile sprints, translated into measurable modules, and wrapped into a compelling strategic narrative — the Target Picture. Finally, we support the move from pilot to implementation, ensuring traceability, accountability, and impact measurement.
Innovation sprint, Target Picture, Retail modules
Clients
Translating ambitions into scalable action.
+20%
Conversion rate → +$184,000 annual gross profit
-30%
CAC → ~$96,000 saved annually
+15%
Retention → +$27,000 service revenue
-37%
Headcount need → leaner, more productive teams
at.Pointe's Retail Innovation approach transformed our customer engagement strategy, leading to a 25% increase in customer satisfaction scores (Head of customer experience, ASEAN Retail Group)
The Target Picture developed by at.Pointe provided a clear roadmap for our retail transformation, aligning all stakeholders towards a common goal. (Director Retail, Automotive OEM)
Not Just Innovation — Impact
We’ve built GTM strategies, dealer networks, and customer journeys for brands operating at scale — and those just starting out.
Our approach doesn’t stop at ideation. Every idea, format, or retail journey we co-create is evaluated against its potential to drive real business value. That means better margins, improved customer satisfaction, and scalable concepts that future-proof your retail model. We don’t innovate for show. We innovate for growth.
Execution-ready, Customer impact, Business outcomes
Insights
Transformative industry solutions
Discover our approach & solutions towards consulting and strategy.
Clients
For Retail Leaders Ready to Evolve
Combining experience with leading OEMs such as Porsche, Aston Martin, McLaren, Volkswagen and Emerging EV Brands such as FORSEVEN.
10
Global location
13
Leadership & core panel
26
Years average expertise
+
extended panel covering all major industries
Backed by Experience
Where Strategy Meets the Street
Real-world experience delivering retail, network, and omnichannel success across global markets.
Global Retail and Value Chain Strategy
Developed the full go-to-market and retail operations strategy — including pricing models, network design, supply chain setup, and retail integration. Delivered actionable business cases, market scenarios, and margin structures to guide confident launch decisions and long-term scalability.
Global Retail Innovation & Market Activation
Led retail journey design across formats and channels, backed by global market exploitation programs. Delivered roll-out ready work packages, clustered under strategic themes and visualized in a target market picture — forming the foundation for resource planning and business case validation.
Strategy Blueprint for EV Market Leadership in China
Delivered a harmonized, company-wide strategy across operations, after sales, and sustainability — including HV battery repair, recycling, and revenue innovation. Combined deep market analysis with GAP assessments to define actionable plans, business models, and a strategic compendium for execution in a high-impact global market.
Future-Proof Network Strategy & Profit Architecture (Korea)
Assessed and optimized dealer network structures, operational KPIs, and commercial terms to develop a scalable, market-aligned 5-year network plan. Delivered a clear retail development roadmap including profitability modeling, facility planning, contractual alignment, and volume forecasting — ensuring sustainable growth and distributor-dealer integration.
Integrated Sales Journeys & Omnichannel Enablement (Korea)
Defined tailored sales funnels and engagement processes across OEM, importer, and dealer levels — fully embedded into retail platforms. Delivered a seamless, omnichannel customer journey aligned with national ecosystem requirements and operational excellence.
A Larger Transformation Story
Retail Innovation is a standalone service — and a vital pillar of our broader transformation offering. It links directly to Future Proofing, which takes a comprehensive look at long-term market evolution, digital enablement, and organizational design. Together, they form a complete system for building resilient, future-facing automotive businesses.
Ready to explore your long-term transformation strategy - Read more about FUTURE PROOFING
Or contact us directly: info@atpointe.com | +65 8854 1243
Leadership
Meet the team to take you there.
Lean & focused structure, Hands-on mentality, Versatile expertise, Granular industry experience.
Sebastian
Managing Director
Patricia
Managing Partner
Norman
Principal Automotive
Klaus
Principal Automotive
Anand
Partner India
David
Lead Client Engagement
OUR PANEL
Senior leadership, multi-disciplinary, visionary
at.Pointe’s consultants are working through a panel of cross-functional team members, to ensure substantial benefits above traditional consulting arrangements and to fully utilize the team’s expertise. Our team of partners are safeguarding consistency and depth of our engagements from a holistic perspective to ensure every aspect of the business has been aligned. Through the panel, we bring the power of the entire firm to our clients.
Consultants
Expertise, versatile, cross-functional, hands-on
As business leaders in their fields, our consultants have first-hand experience of the challenges in the industry. We work with a spirit of ownership and always put the client first. Driving in-depth expertise, broad insights, and granular analytics, turning transformation and advice into VALUE. Our consultants help to get – and stay – ahead, transform, improve and succeed though any challenges you face.
Locations
Headquartered in Singapore & local where you are.
Singapore, Australia, Indonesia, India, Malaysia, Korea, Philippines, Thailand, Vietnam, UAE, Germany, United Kingdom
Headquartered in Singapore, we are a trusted partner across multiple countries, offering tailored solutions to navigate the diverse landscapes of the automotive industry. We have established our presence in multiple countries across the globe, serving as trusted partner in the automotive industry. Through our representations, we bring expertise and solutions to the forefront of automotive innovation.
Precission. Aututomotive. Delivered
We translate ambition into action — architecting omnichannel journeys, scalable networks, and intelligent ecosystems from GTM to after sales, powered by strategy and local expertise.
We’ve built GTM strategies, dealer networks, and customer journeys for brands operating at scale — and those just starting out.